"Mamma Mia!" DVD Brings in $30 Million in First Day of U.S. Release | Playbill

News "Mamma Mia!" DVD Brings in $30 Million in First Day of U.S. Release
Not only is the movie musical "Mamma Mia!" breaking records all over the world, but the DVD of that film looks like it will be setting some new records of its own.

Universal Studios Home Entertainment sold over 2.25 million units of the "Mamma Mia!" DVD on Dec. 16, bringing in $30 million in the U.S.

"Mamma Mia!" is already the fastest-selling DVD in the U.K. after first-day sales on Nov. 24 reached 1.6 million units; the previous record holder was "Titanic." In its first week of release in the U.K., the DVD sold 3.2 million units.

In a statement Craig Kornblau, president Universal Studios Home Entertainment and Universal Pictures Digital Platform, said, "Adding spectacular star power to the record-breaking popularity of the global stage hit and the unforgettable music of ABBA has made 'Mamma Mia! The Movie' the must-see film event of the year. That unbeatable combination has created extraordinary demand for the new DVD and Blu-ray releases, as demonstrated by its phenomenal success in the U.S. and all over the world."


Following a record-breaking opening in the U.K., "Mamma Mia!" opened in cinemas nationwide July 18. The film was directed by Phyllida Lloyd, which marked her feature-film debut. Lloyd helmed both the London and Broadway mountings of Mamma Mia! Using the catalogue of '70s pop group ABBA, the plot tells the story of bride-to-be Sophie Sheridan, who hopes to discover her father's identity on the eve of her wedding. She brings three men from her mother Donna's past back to the Greek island they last visited 20 years previously.

The show and film feature music and lyrics by Benny Andersson and Björn Ulvaeus. Since the original London production opened in 1999, the musical has grossed over $2 billion worldwide.

The film, according to the Universal Pictures website, is described as such: "An independent, single mother who owns a small hotel on an idyllic Greek island, Donna (Streep) is about to let go of Sophie (Amanda Seyfried), the spirited daughter she's raised alone. For Sophie's wedding, Donna has invited her two lifelong best girlfriends-practical and no-nonsense Rosie (Julie Walters) and wealthy, multi-divorcee Tanya (Christine Baranski)-from her one-time backing band, Donna and the Dynamos. But Sophie has secretly invited three guests of her own.

"On a quest to find the identity of her father to walk her down the aisle, she brings back three men from Donna's past to the Mediterranean paradise they visited 20 years earlier. Over 24 chaotic, magical hours, new love will bloom and old romances will be rekindled on this lush island full of possibilities."

Mamma Mia! continues to play to sell-out crowds at Broadway's Winter Garden Theatre.

For more information visit www.mammamiamovie.com.

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