According to Jim Allison, the station's program director, VivaLaVoce.com's vocal slant will complement WGMS' instrumental classical approach. "It seemed a perfect extension to provide a venue and an opportunity for listeners to enjoy more focused vocal programming, available worldwide via the Internet."
Playlists, news, and information can be found on the station's website.
Norman Scribner, artistic director of the Choral Arts Society, said of the new venture, "This heralds a new era for lovers of great vocal music."