New Theatrical Firm Broadway & Beyond Theatricals Launches

Industry News   New Theatrical Firm Broadway & Beyond Theatricals Launches
The new company will be dedicated to the creation and distribution of branded theatrical content.
Broadway & Beyond Theatricals key art
Broadway & Beyond Theatricals

Tracey Stroock McFarland, Victoria Lang, and Ryan Bogner have joined forces to form Broadway & Beyond Theatricals, a new theatrical firm that will create and distribute branded theatrical content throughout the U.S. and beyond. Providing guidance and consultation from the first reading through the final tour date, the company will develop long-term strategies for shows of varying scopes and genres.

“It is increasingly difficult for producers to obtain a Broadway theatre, and Broadway tours are routinely booked many years in advance. As such, there is an increasing number of producers and content owners looking for alternative distribution pipelines for their shows based on their valuable branded IP,” says Lang.

Broadway & Beyond Theatricals key art
Broadway & Beyond Theatricals

She continues, “Broadway & Beyond Theatricals is uniquely positioned to be a hub for connecting and packaging productions for the new market we are seizing, given our extensive relationships with content owners and licensors, and our positioning in creating a viable network of theatres that are not experiencing the Broadway touring backlog.”

The firm's operations are divided into an InHouse booking division, and a Custom Content division.

The InHouse booking division, led by McFarland, is made up of an experienced sales staff that will book a number of productions into venues around the country. Meanwhile, the Custom Content division, led by Lang and Bogner, offers commercial producers and IP stakeholders strategic management, consulting services and distribution solutions, while producing theatrical content in New York and for the road.

With access to producers and artists, Broadway & Beyond Theatricals will also develop, package, finance, license, and produce content. For more information, visit

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