The new musical is conceived and directed by Stan Zimmerman and written by Zimmerman ("Gilmore Girls," "Roseanne") and Christian McLaughlin ("Desperate Housewives," "Hannah Montana"). Performances are held July 10 at 8 PM and July 11 at 4:30 PM and 8 PM.

The cast includes Jenna Leigh Green (Wicked, bare, "Sabrina the Teenage Witch"), Colin Hanlon (Rent, "Submissions Only"), Curt Hansen (Hairspray, Next to Normal), Tony Award nominee Sheryl Lee Ralph (Dreamgirls) and Mindy Sterling ("Austin Powers" trilogy). The role of Mort, the studio sound engineer, is played by How to Succeed... and "Ugly Betty" star Michael Urie (July 10) and Boeing-Boeing and Chicago actress Paige Davis (July 11).

It's On!, according to producers, "uses the theme songs from TV shows like 'True Blood,' 'The Brady Bunch,' 'Charles in Charge,' 'Small Wonder' and even 'Cops' to tell the story of Lucy (Green) and Charlie (Hanlon). Song writing partners since college, Lucy and Charlie finally have been given the chance to record their own theme song for a new TV show. Stay tuned to find out if Lucy and Charlie succeed with the help of session singers Whitley (Ralph) and PJ (Hansen), and PJ's overzealous mom-ager Babs (Sterling)."

Now in its ninth year, the New York Musical Theatre Festival (NYMF), which provides a launching pad for the next generation of musicals, is the largest annual musical theatre event in America.

The Pershing Square Signature Center is located at 480 West 42nd Street. For more information and tickets, call (212) 352-3101 or visit NYMF.org.