The company's artistic director, Roy Kaiser, is involved in the creation of the site's content, which allows those involved with Pennsylvania Ballet productions the chance to elaborate on their creative process.

Those who visit www.youtube.com/pennsylvaniaballet can expect to enjoy videos that explore the rehearsal process as well as dancer and choreographer interviews, performance footage and previews of Pennsylvania Ballet productions.

In a statement artistic director Kaiser said, "We want to give viewers a 24/7 look at Pennsylvania Ballet – its artists, our process both onstage and in the rehearsal studios." Kaiser collaborated with filmmaker Cameron Zonfrilli of Parlay Films to realize his artistic vision for the YouTube channel. The first video provides an introduction to the acclaimed company.

New videos and additional content will be added every few weeks. Subscribers to the channel will also receive notifications about special events, upcoming performances and other insider information.

To access the new YouTube channel, click here. Pennsylvania Ballet plays the Merriam Theater at the University of the Arts, 250 S. Broad Street. For more information and tickets, visit www.paballet.org or call (215) 893-1955.

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Founded in 1963 by Balanchine student and protégée Barbara Weisberger, Pennsylvania Ballet is "one of the nation's leading ballet companies. Headquartered in Philadelphia, the Company's annual local season features six programs of classic favorites and new works, including the Philadelphia holiday tradition, George Balanchine's The Nutcracker."