A small group of lucky ladies was present for the unveiling at the high-profile Sephora beauty store in Times Square. At left, Chenoweth (the good witch) can't contain herself in preparing to color her co-star Idina Menzel's (the wicked witch) lips. Below, one of the fans in attendance gets a lesson in how to pucker up and the beginnings of a make-over from Chenoweth.
Wicked is currently playing to sold-out houses at the Gershwin Theatre and on May 10 was nominated for 10 Tony Awards including nods for Chenoweth and Menzel, Best Musical, Best Book, and Best Score.
Photos are by David Gewirtzman.