Shubert Ticketing and Sapient Corporation Will Revitalize

News   Shubert Ticketing and Sapient Corporation Will Revitalize
Sapient Corporation announced on Nov. 19 that its Sapient Interactive marketing services group has partnered with Shubert Ticketing, the major Broadway theatre owner and provider of ticketing services throughout the U.S., to revitalize its web site.

Sapient Interactive's New York studio will work with Shubert Ticketing to enhance by adding "intuitive navigation tools and cutting edge multimedia features that will ultimately deliver a faster and more enjoyable customer experience," according to a statement.

Ticketbuyers would see changes and enhancements to the site by late 2009, a spokesperson told is the official ticketing agency for most Manhattan theatres "and provides every segment of the entertainment industry" the opportunity for "a dependable, comprehensive system that handles all of a venue's sales needs including box office, telephone, Internet, season tickets and subscription sales."

The revitalized site "will integrate online retailing technologies to help customers quickly find tickets and answer any questions they have during the ticketing process."

The new site will boast improved navigation and multimedia features "that guarantee a more efficient, intuitive and fun sales experience — which ultimately fosters greater customer loyalty and better conveys the excitement and entertainment value of the Broadway experience." "Sapient's track record of excellence within the travel and entertainment industries coupled with its unrivaled e-commerce expertise made Sapient the best choice for us," said David Andrews, senior vice president, Shubert Ticketing. "We look forward to working with Sapient to integrate new, cutting-edge tools to solidify's leadership position within the ticketing industry and make our customers' online purchasing experience as enjoyable as the events and performances they attend."

Shubert Ticketing is the latest major client for the fast-growing Sapient Interactive New York studio. Leading brands such as The Wall Street Journal Digital Network, MetLife and Scripps Networks Digital are also new clients this year.

"Sapient Interactive's primary strength is the ability to create memorable customer experiences that are integrated across online and offline channels for respected global brands such as Sony and Times Online, and now,," said Sapient's chief creative officer Gaston Legorburu. "We are proud to work with Broadway's hallmark ticketing agency and will leverage our insight from the travel and entertainment industries to make the customer experience even better. Our New York studio will incorporate cutting-edge multichannel sales technologies and improved navigation features to that will drive sales and promote customer loyalty."

Established 30 years ago, Shubert Ticketing has grown to become the ticketing industry's standard for long-running open engagements. Shubert Ticketing's powerful STAR system is now used by 70 venues in cities across the country. Shubert Ticketing is a division of The Shubert Organization. The Shubert Organization has been at the forefront of the American theatre since the start of the 20th century. The Organization currently owns or operates 17 Broadway theatres, one Off-Broadway theatre (the Little Shubert), and three theatres outside New York City (the Shubert in Boston, MA; the Forrest in Philadelphia, PA; and the National in Washington, DC).

Sapient, a global services firm, operates two groups — Sapient Interactive and Sapient Consulting — "that help clients compete, evolve and grow in an increasingly complex marketplace." Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.

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