Mamma Mia! The Party, an immersive theatrical and dining experience launched in Stockholm, will take up residency in a specially adapted venue within London’s The O2 in late spring 2019.
The idea for the immersive experience came to ABBA's Björn Ulvaeus when he watched audiences at Mamma Mia! having such a good time and wanted that feeling to continue elsewhere. The obvious place would be in a taverna on the island of Skopelos, where most exteriors of the first Mamma Mia! film were shot. This Greek taverna—and its landlord Nikos, his family, and friends—became the home of Mamma Mia! The Party.
While the story of Nikos and his family plays out in front of them, an audience of around 500 people will be able to eat Mediterranean food, drink, and dance along to ABBA songs.
Ulvaeus said in a statement, “We have long admired The O2 and the huge entertainment success it has become under the ownership and management of AEG. We believe bringing Mamma Mia! The Party to The O2 will add to this already vibrant cultural destination and provide the perfect location for our exciting new show.”
Ulvaeus produces alongside Ingrid Sutej.
To register for priority access to tickets for London, visit MammaMiatheParty.com.