Rent helmer Michael Greif directed the new "alterna-musical" BETTY RULES which opened Oct. 15 following preview performances from Sept. 21.

BETTY RULES is a book musical/performance piece that chronicles the real life ups and downs of the 17-year-old unsigned band — BETTY — fronted by Alyson Palmer, Amy Ziff and Elizabeth Ziff. The trio wrote and performed the work, which cautions "ex-boyfriends and girlfriends beware: all names have NOT been changed!" The show previously played at San Francisco's Magic Theatre.

Following their first live gig in 1985, the band has played nationally and internationally at venues like Madison Square Garden, Carnegie Hall and The Kennedy Center. BETTY has released four of its albums on its label, The Man from B.E.T.T.Y.: "Hello BETTY!," "Kiss My Sticky," "Limboland" and "betty3." Their most recent release, "Carnival," was put out by the internet label Stereo Society.

Greif, who helmed the current Public Theater production of Suzan-Lori Parks' Fuckin' A, will also return to New York Theatre Workshop — the original home of his staging of Rent — later in the year to helm Cavedweller. Other directorial credits include John Guare's A Few Stout Individuals, Monster and Dogeaters.

BETTY RULES features set and lighting design by Kevin Adams (Hedda Gabler, Sexaholix, An Almost Unholy Picture) with sound design by David Arnold (Uncle Vanya, The Best Man, The Laramie Project). The production is presented by Niclas Nagler, Mandy Greenfield and Mad Empire Theatricals. For tickets to BETTY RULES at the Zipper, 336 West 37th Street (between 8th and 9th Avenue), call (212) 239-6200 or click here. For more information and updates on the tour and recording, visit www.bettyrules.com.

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