Broadway Box-Office Analysis, April 6-12: Rave Reviews Give Hand to God a Boost and The King and I Continues to Draw Crowds

News   Broadway Box-Office Analysis, April 6-12: Rave Reviews Give Hand to God a Boost and The King and I Continues to Draw Crowds
Playbill's new weekly feature examines the box-office trends of the past week.


Four shows opened on Broadway last week. Hand to God, the edgy comedy about a boy possessed by a foul-mouthed sock puppet, got great reviews. It played to houses that were 87% full, an increase over the previous week. Box-office numbers climbed by $69,599, though that still represented only 41% of the potential gross.

Gigi, which opened to mixed reviews, ran before 78% capacity houses, and took in 53% of its possible box office. Wolf Hall, the two-part English import about Henry VIII which received positive reviews, filled 77% of its seats and collected 42% of its gross. And An American in Paris, which opened April 12, played near capacity (98%) and drew 73% of the gross.

Of the several shows still running in previews, one the one that has consistently done the best is the revival of The King and I starring Kelli O’Hara and directed by Bartlett Sher. This week, it again played to capacity at the Beaumont. Finding Neverland, the new musical, also did well, commanding full houses at the Lunt-Fontanne. Something Rotten, another new musical, did nearly as well, selling 99% of its seats. Its gross was at $619,156, up $100,000 from the previous week. And It Shoulda Been You, yet another new musical, did better than usual, with 96% capacity crowds.

Doing less well were the Kander and Ebb musical The Visit, starring Chita Rivera. Its houses were 72% full. Living on Love had auditoriums that were 68% filled and collected a mere 21% of the box office. Doctor Zhivago’s performances were 75% full, with 42% of the gross, and Airline Highway's were not above, at 76%, with 24% of the gross. The revival of Skylight, which will go on hiatus next week, seems to be a hit. The show played to near capacity houses again last week (99.8%) and took in a respectable 77% of its gross. Larry David’s Fish in the Dark did its usual boffo business, taking in 112% of the potential box-office take, topping The Audience and The Book of Mormon in that regard.

Overall box-office take was steady at $29,448,182 — just the smallest dip from last week, despite the total count of shows moving from 36 to 35.

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