Broadway Box-Office Analysis, Jan. 12-19: Love for Honeymoon Fills the Theatre and It's Only a Play Comes Up Short

News   Broadway Box-Office Analysis, Jan. 12-19: Love for Honeymoon Fills the Theatre and It's Only a Play Comes Up Short
 
Playbill's new weekly feature examines the box-office trends of the past week.

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Broadway rebounded just a little this week, collecting $24,414,288 among its 29 running shows. That showed a slight rise of a bit more than half a million over last week, when cumulative box office took a tumble from its state in late 2014, owing to the shuttering of eight shows. Average paid admission was $103.21, up a buck and change from $102.13 last week.

Two long-runners — Motown and Rock of Ages — closed Jan. 18. Motown, which announced this past week that it had recouped its investment, played to 90% capacity houses. Box office was up more than $200,000 over nine performances (the biggest box-office surge along Broadway last week), to $1,299,340, for the musicals' final week, and attendance stood at 12,196.

Rock of Ages enjoyed nearly sold-out houses — 97% to be exact — for its last week on Broadway. Box office was 87% of the potential, as both ticket sales and attendance were up slightly.

Two shows opened to positive reviews this week. The new play Constellations, at the Friedman, starring Jake Gyllenhaal and Ruth Wilson, had a nearly sold-out week, playing to 99.62% filled houses. The gross was 55% of the possible take. Honeymoon in Vegas, meanwhile, which has been limping along at the box office for weeks, saw its best seven days yet, running before houses that were 82% filled — arguably a response, in part, to very positive reviews. Box office was still a lowly 43%, but that number is partly owing to the number of press seats dispensed over the week. Next week’s numbers will be a better barometer as whether Honeymoon’s trip to Broadway will be short or long.

It’s Only a Play ran before seats that were 86% full in its last week at the Schoenfeld. It will reopen at the Jacobs Jan. 23. Numbers with the new Martin Short-headed cast are still down from the revival’s Nathan Lane days. Performance played to 86% capacity, and box-office gross was 61%.

The Idina Menzel starrer If/Then, which announced recently that it would close in late March, enjoyed 86%-capacity crowds and a 61% draw on potential box office at the Richard Rodgers.

Few shows ever approach The Book of Mormon’s average paid admission numbers. But last week The Elephant Man came without shouting distance. The average ticket price for the Bradley Cooper vehicle was $170.55, only $19 less than Mormon’s figure.

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