Broadway Box-Office Analysis, July 27-Aug. 2: Fish in the Dark Packs the Theatre Before Swimming Offstage

News   Broadway Box-Office Analysis, July 27-Aug. 2: Fish in the Dark Packs the Theatre Before Swimming Offstage Playbill's new weekly feature examines the box-office trends of the past week.

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Overall box office across Broadway was largely status quo this past week. The composite amount was $28,789,618, a small rise from last year’s $28,053,394. Attendance across the 28 Broadway shows climbed from 255,568 the previous week to 259,904. And the average paid admission rose a buck to $110.77.

Still in previews and still doing well was Hamilton, the new rap musical about the $10 Founding Father. Over eight previews, it ran to capacity and reaped 111.67% of its potential box office (the highest mark of its sort on The Street last week). Monies collected amounted to $1,490,816, a rise of $188,305.

Jason Alexander
Jason Alexander Photo by Joan Marcus

That was the second-biggest bump of the week, after Lion King, which did nine shows at the Minskoff and saw its box office rise by $215,787. Also doing well was the revival of The King and I at the Beaumont, which had a box-office increase of $164,984.

Fish in the Dark, the Larry David comedy that was one of the smash hits of the 2014-15 season, closed Aug. 1. The show was sold out from week to week during the time David starred in it. With Jason Alexander, his replacement, the play continued to do well, even if it didn’t always play to capacity. For its final week, it came close, as seats were 97% full. The show collected 81% of its potential box office, a rise in dollars of $124,873. Fish recouped its costs many weeks ago. Members of the Capacity Club this past week including the aforementioned Hamilton, as well as Aladdin, Fun Home, Mamma Mia!, Matilda the Musical and The Book of Mormon. Almost hitting the mark were The Lion King (which continues to have a blockbuster summer, getting an Broadway-high average ticket price of $173.37), The King and I, Finding Neverland and An Act of God.

Like Lion King, Mamma Mia! is an old musical that is enjoying a robust summer. The last few weeks, it has sold out its performance week. The box-office tally last week at the Broadhurst was $939,807, a climb of a few thousand people over the previous week. The average ticket price was just under a C-note at $99.82.

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