Broadway Box-Office Analysis, July 29-Aug. 4, 2013

News   Broadway Box-Office Analysis, July 29-Aug. 4, 2013
 
Playbill's newest weekly feature examines the box-office trends of the past week.

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Eric Anderson
Eric Anderson Photo by Carol Rosegg

First Date and Soul Doctor, two new shows, remained in previews this week and did moderate business. First Date played to 91% capacity houses, but collected only 50% of its potential gross. Soul Doctor, meanwhile, sold enough tickets to fill seats to the tune of 81%, reaching a mere 40% of its potential box office. The top-selling play of the pack, Christopher Durang's Tony Award-winning Vanya and Sonia and Masha and Spike, lost a bit of its steam last week, taking in 74% of its possible box office, a $136,510 dip from the previous week. This was perhaps a testament to the drawing power of Sigourney Weaver. The film star, who departed the show July 28, has been replaced by Julie White.

Consistent top-sellers this summer like Motown: the Musical and Pippin lost a little ground. Pippin saw a dip of $35,455 at the till, while Motown slid $59,679, putting the jukebox musical a few points below 100% capacity for the first time in several weeks. Pippin remains north of 100%, but only just. Powerhouse The Book of Mormon took a slight knock as well, taking in $7,996 less than the previous week, though attendance was identical.

Other leading attractions, however, remained strong. Newsies stayed above 100% capacity, and increased its take, as did Matilda and Kinky Boots.

Overall, gross was down from last week, from $24,169,058 to $23,104,021. Attendance descended from 229,968 to 217,266. With the closing of The Assembled Parties, shows numbered 24 in total. 

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