Broadway Box-Office Analysis, July 29-Aug. 4, 2013

News   Broadway Box-Office Analysis, July 29-Aug. 4, 2013
Playbill's newest weekly feature examines the box-office trends of the past week.


Eric Anderson
Eric Anderson Photo by Carol Rosegg

First Date and Soul Doctor, two new shows, remained in previews this week and did moderate business. First Date played to 91% capacity houses, but collected only 50% of its potential gross. Soul Doctor, meanwhile, sold enough tickets to fill seats to the tune of 81%, reaching a mere 40% of its potential box office. The top-selling play of the pack, Christopher Durang's Tony Award-winning Vanya and Sonia and Masha and Spike, lost a bit of its steam last week, taking in 74% of its possible box office, a $136,510 dip from the previous week. This was perhaps a testament to the drawing power of Sigourney Weaver. The film star, who departed the show July 28, has been replaced by Julie White.

Consistent top-sellers this summer like Motown: the Musical and Pippin lost a little ground. Pippin saw a dip of $35,455 at the till, while Motown slid $59,679, putting the jukebox musical a few points below 100% capacity for the first time in several weeks. Pippin remains north of 100%, but only just. Powerhouse The Book of Mormon took a slight knock as well, taking in $7,996 less than the previous week, though attendance was identical.

Other leading attractions, however, remained strong. Newsies stayed above 100% capacity, and increased its take, as did Matilda and Kinky Boots.

Overall, gross was down from last week, from $24,169,058 to $23,104,021. Attendance descended from 229,968 to 217,266. With the closing of The Assembled Parties, shows numbered 24 in total. 

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