Broadway Box-Office Analysis, June 22-28: Finding Neverland's Box Office Flies and The Audience Ends With a Bang

News   Broadway Box-Office Analysis, June 22-28: Finding Neverland's Box Office Flies and The Audience Ends With a Bang
 
Playbill's new weekly feature examines the box-office trends of the past week.

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The Audience, the hit British history play starring Helen Mirren as Queen Elizabeth II, ended its run at the Schoenfeld on Sunday. And guess what? It sold out. As usual. The play ran to capacity-plus crowds and took to the bank 118% of its gross. That was a hefty jump of $219,205 at the box office over the previous week, and attendance was up by 1,098, owing to Dame Helen putting in a full eight performances instead of her usual seven.

Average ticket price for The Audience was $163.67, which put it in close striking distance of the usual champ in that department, The Book of Mormon, which commanded an average of $174.25 a ducat.

Amazing Grace, a new attraction, began previews at the Nederlander this past week. Over five previews, it filled 60% of its seats and pulled in 29% of its potential box office. The latter was the lowest such figure of the week.

Something Rotten!, the new musical set in Shakespeare’s days, had its best week to date, box-office-wise, grossing $1,230,618.60. That marked an increase of $61,186 over the previous week. Houses were at 95% and the gross was 82% of the potential. Enjoying a similar high water mark was the musical Finding Neverland, which grossed $1,221,987.50 last week, a bump of almost $100,000 from the previous week, and the highest-grossing week since the production began performances in March.

Aside from The Audience, the show to see the biggest jump in box office was the long-standing Kinky Boots, which soared to the tune of $102,287 to $969,479. The deepest drop, meanwhile, belonged to Chicago, which sank $120,850 to $597,661.

Sold-out shows of last week, in addition to the aforementioned The Audience and The Book of Mormon, included Aladdin, Fun Home, Matilda the Musical, which has shown renewed life of late, The King and I, which last week returned to its usual sell-out status, and The Lion King.

Broadway had 29 shows last week, one less than the week before. Overall box office was $28,334,069, showing very little change over the previous week.

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