Broadway Flea Market Sets New Fundraising Record

News   Broadway Flea Market Sets New Fundraising Record The 17th Annual Broadway Flea Market and Grand Auction, held in Shubert Alley Sept. 21, raised over half-a-million dollars for Broadway Cares/Equity Fights AIDS.

The day-long event — featuring a Grand Auction, a Celebrity Table and a host of stands featuring merchandise from most every show on Broadway — raised $512,000. That amount bested the previous year's total by $62,000.

A walk-on in the hit NBC series "Friends" brought in the highest bid during the afternoon's Grand Auction: $30,000. The table that earned the most for the charitable organization was run by the United Scenic Designers ($13,000), and the show that collected the highest amount was the Bernadette Peters revival of Gypsy ($10,000).

More than 50 stars from Broadway, Off-Broadway and television serials took part in the Celebrity Table, where theatre fans were able to purchase autographs by or photos with their favorite stars. Jim Caruso and WPLJ radio personality Jason Drew co-hosted the Celebrity Table, which saw the likes of Delta Burke, Kerry Butler, Harvey Fierstein, Barbara Cook, Louise Pitre, Joel Grey, Audra McDonald, Bernadette Peters and dozens more.

The well-attended event also included the aforementioned Grand Auction, where "unique and priceless items" were auctioned to the highest bidder. Sotheby's Lorna Kelly hosted the auction, which featured appearances by Nathan Lane, Charles Busch, Sutton and Hunter Foster and the casts of Avenue Q and Take Me Out.

Broadway Cares/Equity Fights AIDS is the nation’s largest industry-based, nonprofit AIDS fundraising and grant-making organization. Since its founding in 1988 the organization has distributed over $65 million for services for people with AIDS, HIV or HIV-related illnesses.

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