The new Ticket Center will offer theatregoers customized service for Broadway and Off-Broadway tickets.

A wide variety of services will be available, the League announced, including "general Broadway information in six languages; show selection assistance; same-day and advance ticket purchase (regular and premium-priced); restaurant, hotel, and car service reservations; parking information; special packages; family guides; free neighborhood maps; plus special events and giveaways." Concierge services will be free to all who buy tickets at the ticket center."

In a statement Charlotte St. Martin, executive director of The Broadway League, said, "Whether it's show information in six languages, reservations at a restaurant near the theatre, or suggestions on where to have a nightcap after the performance, the Broadway Concierge & Ticket Center is where theatregoers can get everything they need to complete their Broadway experience. . . . Our goal is to demystify the process and provide customized service to loyal theatregoers in the tri-state area and the many tourists who find their way to Times Square. With one stop, our specialists can help your family decide on a show, book your table at a nearby restaurant, and tell you where to park your car."

George Fertitta, CEO of NYC & Company, the City's official marketing, tourism and partnership organization, added, "The new Broadway Concierge & Ticket Center is a nice addition to the comprehensive roster of services that are within easy reach to visitors from around the globe. We look forward to helping promote this new service, which will make the experience of visiting Broadway easier while helping to boost local businesses in the Times Square area."

Other features of the new ticket center: