The program will premiere on CUNY TV June 1 at 5 PM with additional air dates scheduled for June 6 at 9 AM and 2 and 7:30 PM and June 7 at 11 AM; all times ET.

The broadcast will feature interviews with Broadway producers Roger Berlind, Margo Lion, Jeffrey Richards and Jeffrey Seller, who will discuss "whether they produce for profit or passion and how they balance between the two; what the shows they produce reveal about themselves; what the opportunities are for new producers; the increased role the internet and other new media plays in theatre today; the escalating cost of producing a show on Broadway today; and what they feel are the major issues facing theatre producers as they look to the future."

Variety's Gordon Cox will moderate the discussion.

Beginning June 4, "Broadway Producers" will be available as streaming audio and podcast by visiting www.americantheatrewing.org.

The American Theatre Wing is best known as the creator of the Antoinette Perry "Tony" Awards. Sondra Gilman is chairman of the board of the American Theatre Wing; Doug Leeds is president of the board and Howard Sherman is executive director.