Fans who visit the show's Facebook page (www.facebook.com/chicagothemusical) will be able to view four options for the musical's next campaign and click "Like" on their favorite choice. The campaign that receives the most "Like"s by the end of the day Jan. 7 will be the next Chicago ad campaign.
The posters were created by Broadway advertising agency SpotCo, who have created ad campaigns for the show since its opening in 1996.
Chicago producer Barry Weissler said in a statement, “For the past 14 years, Chicago has continued to make a name for itself with its provacative, fabulously inventive and ever-changing ad campaigns. As we’ve now entered our 15th year on Broadway, we’re happy to send an additional ‘thank you’ to our loyal fans by giving them a rare opportunity to select our next campaign. After all, our fans know what audiences like best about Chicago, and we want to hear from them.”
As previously reported, Chicago is also offering a "Facebook Fan Day" Jan. 30, in which a matinee performance will be filled entirely with the show's Facebook fans, who will all attend the show for free. The performance was filled with fans (each of whom recruited 10 of their Facebook friends to "Like" the show) within six hours of its launch on Nov. 15, 2010.
Chicago is currently running at the Ambassador Theatre.