The production's director Ben West, who was the assistant director and dramaturg for the Roundabout Theatre Company revival of Old Acquaintance, adapted the musical for the new production, which runs through Aug. 23 at the Minetta Lane Theatre.

The cast includes Cristen Paige (Spelling Bee, The Visit), Jim Middleton (Goodspeed's 1776), Fred Berman (The Normal Heart), Colin Hanlon (Rent), Shane Bland (Bombay Dreams), Dennis O'Bannion (White Christmas), Elon Rutberg (The Black Monk) and Cori Silberman (Movie Geek).

Featuring a book by Max Shulman, music by Elmer Bernstein and lyrics by Carolyn Leigh, the Fringe staging of How Now, Dow Jones includes four songs cut from the original Broadway production: "Don't Let a Good Thing Get Away," "Where You Are," "Touch and Go" and "Shakespeare Lied." In addition, the new production has removed five musical numbers from the original score and eliminated the ensemble and four major roles.

Director West said in a previous statement, "We are thrilled to be developing this new version of How Now, Dow Jones as part of the NY International Fringe Festival. Though it was written over forty years ago, Dow Jones remains wonderfully timely particularly given the current state of the economy and the sexual politics that dominate Washington and big business. As the project has developed, we have included previously unused lyrics by Ms. Leigh, previously unused dialogue by Mr. Shulman, and just recently restored 'Shakespeare Lied' to the score. With its extraordinary original material – reshaped in this new version - I look forward to returning Dow Jones to the American musical theatre canon."

According to press notes, "How Now, Dow Jones is a zany musical comedy that follows Kate, the voice of Dow Jones, whose fiancé won’t marry her until the Dow Jones Averages hit 1,000! Bribery, adultery and neurotic Republicans are abound in this madcap and timely tale set in the heart of Wall Street." How Now, Dow Jones has choreography by Rommy Sandhu and music direction and arrangements by Fran Minarik.

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