"We got the idea and we filled up a pad with song titles and character names," Robert Lopez told Playbill On-Line about the show's genesis. "All those characters, most of the ideas in the show and all the song titles can be traced back to that pad." With songs like "Everyone's A Little Bit Racist" and "The Internet Is for Porn" in tow, the composer-lyricist team reteamed with puppeteer Rick Lyon — whom they previously collaborated with on their Shakespeare-meets-Muppets musical adaptation Kermit, Prince of Denmark. Also brought on board were 2004 Tony nominees Jason Moore (Best Direction of a Musical) and Jeff Whitty (Best Book of a Musical).
"The book," said Jeff Marx, when asked of the most challenging part of the BMI to-Broadway musical process. "Trying to take 20 songs about everything from racism to porn to mix tapes to—God, the transitory nature of life—and trying to make them flow and not seem like huge tangents. Luckily, with Jason Moore's help and especially Jeff Whitty, our bookwriter — after many, many drafts — it just gelled."
Lopez and Marx are currently at work on a new satiric religion musical with another comedic duo — "South Park" creators Matt Stone and Trey Parker — as well as a number of television and film projects. But their hearts belong to the stage, as Marx noted "We’re also talking to various bookwriters looking for more stage musicals to write. We definitely want to do another stage musical in addition to the one we're doing with Matt and Trey."