Subscribers to InTheater magazine had a few worrisome weeks when the weekly theatre publication suddenly stopped appearing on their doorsteps. No, the magazine didn't stop publication, but it did change subscription fulfillment houses, causing more of a bureaucratic snafu than anticipated.
Unhappy with GLP International, the company switched its 21,000 subscribers to Fulco. In doing so, zoning and zip codes in certain parts of the country caused delivery difficulties. To compensate subscribers for their aggravation, publisher Michael Parker told Playbill On-Line (March 22) a letter is going out to the readership this week. All subscribers will get four free weeks added to their subscription. "We didn't think it'd be as big a problem as it was," Parker said. "It was a horrendous transition."
Otherwise, however, Parker stressed that InTheater is doing just fine and expecting to add a new, "very big" financial partner in the next couple of weeks. "We recently put out one of our biggest issues. Our last issue -- with Annette Bening on the cover -- was all in color. We sent 8,800 copies in a gift bag to the Academy Awards, which was a nice promotion for us." Parker also mentioned the addition of an "In Cinema" column, focusing on art house films and stage actors doing movies.
For information on InTheater magazine call (212) 719-9777.
-- By David Lefkowitz