For the week ending Oct. 19, the production grossed $1,375,481 in the 1,083-seat theatre, the highest for any eight-show week at the Schoenfeld. Prior to It's Only a Play, A Steady Rain, starring Hugh Jackman and Daniel Craig, held the house record ($1,292,210), set in December 2009.
The production, helmed by Tony Award winner Jack O'Brien, plays a limited 18-week engagement through Jan. 4, 2015.
The play stars "Harry Potter" actor Rupert Grint as young director Frank Finger, Academy Award winner F. Murray Abraham as critic Ira Drew, Tony Award winner Broderick as playwright Peter Austin, Tony Award winner Stockard Channing as actress Virginia Noyes, Tony Award winner Lane as television star James Wicker, Emmy Award winner Megan Mullally as producer Julia Budder and Micah Stock as the wide-eyed Gus P. Head.
Click here to read whether or not the starry cast of It's Only a Play read their own reviews. In It's Only a Play, according to producers Tom Kirdahy, Roy Furman and Ken Davenport, "it's opening night of Peter Austin's (Broderick) new play as he anxiously awaits to see if his show is a hit. With his career on the line, he shares his big First Night with his best friend, a television star (Lane), his fledgling producer (Mullally), his erratic leading lady (Channing), his wunderkind director (Grint), an infamous drama critic, and a wide-eyed coat check attendant on his first night in Manhattan. It’s alternately raucous, ridiculous and tender — reminding audiences why there’s no business like show business. Thank God!"
It's Only A Play is produced on Broadway by Tom Kirdahy, Roy Furman, Ken Davenport, Hunter Arnold, Morris Berchard and Susan Dietz, Caiola Productions, Carl Daikeler, Jim Fantaci, Wendy Federman, Barbara Freitag and Loraine Alterman Boyle, Hugh Hayes, Jim Herbert, Ricardo F. Hornos, Stephanie Kramer, LAMS Productions, Scott Landis, Mark Lee and Ed Filipowski, Harold Newman, Roy Putrino, Sanford Robertson, Tom Smedes and Peter Stern, and Brian Cromwell Smith.
Tickets for It's Only a Play are available by visiting Telecharge.com. For groups of 20 or more, call (855) 329-2932.