Before Skittles brought us its 30-minute musical at Town Hall for Superbowl Sunday, skincare brand Olay was steadily amassing views online with its branded musical numbers, "I Can't Wait to Watch My Face," and "Have You Heard About...?".
In April, Olay will bring its musical ads to the Off-Broadway stage when it premieres Olay Live: The Road to Glow at New World Stages starring Dear Evan Hansen's Kristolyn Lloyd and On the Town's Alysha Umphress. Among those joining them are Hannah Rose, Courtney Daniels, Nikko Kimzin, and Geena Quintos.
Additional casting will be announced later.
The live musical event will take place April 9. The show, written by Julia Mattison and Noel Carey and directed by Shelby Bartelstein, will tell the story of a millennial woman who has lost her glow, but, with the support of her friends, is able to get it back. Check out the trailer above.
The production will feature sets by Ann Beyersdorfer, costumes by Meriwether Snipes, lighting by Isabella Byrd, sound design by Sonic Designs' Dan Gerhard and Ellen Fitton, orchestrations by Charlie Rosen, choreography by nicHi douglas, and music direction by Rona Siddiqui. Casting is by Andrew Femenella.
For information on how to win tickets to see the musical, visit Olay.com.