See Michael C. Hall in Super Bowl Sunday’s Skittles Commercial: The Broadway Musical

Production Photos   See Michael C. Hall in Super Bowl Sunday’s Skittles Commercial: The Broadway Musical
 
Instead of paying $5 million to run a Super Bowl ad, Skittles produced a live musical at Manhattan’s Town Hall.
Skittles Commercial: The Broadway Musical_Broadway_Town Hall_Production Photos_2019_HR
Howard Kaye, Michael C. Hall, and Ashkon Davaran Skittles / Susan Farley

On February 3, Skittles opted to change the game in terms of how it utilized Super Bowl Sunday’s famous advertising opportunities. While most advertisers chose to purchase a $5 million commercial spot during the broadcast, Skittles used the money to produce a 30-minute musical at Manhattan’s Town Hall, starring Michael C. Hall.

Featuring music by Drew Gasparini (Smash) and Sarah Benson, lyrics by Nathaniel Lawlor, a book by Will Eno, and choreography by Raja Feather Kelly, performances of Skittles Commercial: The Broadway Musical benefited Broadway Cares/Equity Fights AIDS. To hear four original songs from the musical, click here.


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