Lazar's office will help produce the companies' North America projects and help develop shows for other international markets such as Australia and continental Europe. The move follows ATG's appointment of Peter Kavanagh to position of business affairs director last month, a move that will also help the companies' expansion. Lazar was most recently executive vice president, business affairs (theatrical division) for Live Nation. He has worked for Live Nation and its acquired companies SFX Entertainment and PACE Entertainment for nine years, working on such projects as Cirque Du Soleil's Delirium (arena tour), Phantom of the Opera (Las Vegas) and Dora the Explorer Live!.
ATG owns many West End theatres and is also a prolific producer, with West End credits including Trevor Nunn's production of The Gerswins' Porgy and Bess and Michael Grandage's production of Guys and Dolls, both of which are planning to come to Broadway. Broadway credits include John Doyle's current production of Company and Doyle's recent production of Sweeney Todd, plus The Weir and Noises Off.
Sonia Friedman Productions — a wholly owned subsidiary of ATG — is one of the London's most prolific production companies, having produced 14 shows in the West End and on Broadway in the past 14 months alone, and over 75 major new productions since 1993. West End Credits include Bent, Ragtime, Jumpers, The Woman in White, Noises Off, Lobby Hero, Hitchcock Blonde, What the Night Is For (starring Gillian Anderson), A Day in the Death of Joe Egg (starring Clive Owen), Whose Life Is It Anyway? (starring Kim Cattrall) and Tom Stoppard's play Rock 'n' Roll, among many others. Broadway credits include Faith Healer and The Woman in White.