Based on audience questionnaires distributed throughout the 2007-2008 Broadway season, the report says the average age of the Broadway theatregoer was 41.5 years old, which is consistent with the previous season. Notable, however, is the fact that 1.5 million tickets were purchased by those under 18 years old, which accounts for 12.4 percent of the total Broadway audience.
In a statement Charlotte St. Martin, executive director of The Broadway League said, "Last season saw the highest proportion of theatregoers under 18 in recorded history. This is most important to our audience development programs such as Kids Night on Broadway. We know that children who attend a Broadway show grow up to be loyal theatregoers. No matter what your age, it's always a great time to see a Broadway show. Theatre tickets are available for every budget, and buying tickets is easy!"
Other findings of the League's report follow:
Tourists purchased approximately 65 percent of the almost 12.3 million tickets sold to Broadway shows in New York City, with domestic tourists accounting for half of all tickets sold. Data were collected by the League's Research Department from June 2007-June 2008. Surveys were administered at 23 productions at 72 individual performance times. In total 10,800 questionnaires were distributed, and 5,109 were returned.