On February 3, also known as Super Bowl Sunday 2019, candy brand Skittles presented a 30-minute live musical at New York City’s The Town Hall in midtown Manhattan.
Rather than pay $5 million for a Super Bowl spot, the rainbow sweet used that money to produce a musical starring Michael C. Hall. With music by Drew Gasparini (Smash) and Sarah Benson, lyrics by Nathaniel Lawlor, a book by Will Eno, and choreography by Raja Feather Kelly, the performances benefited Broadway Cares/Equity Fights AIDS.
You can hear four of the songs from the musical below:
Rounding out the company were Melvin Abston (The Little Mermaid, The Lion King), Max Chernin (Bright Star, Sunday in the Park with George), Ashkon Davaran (One Thousand Nights and One Day, Oslo), Lulu Fall (Natasha, Pierre, & the Great Comet of 1812, Hair), Stephanie Gibson (Charlie and the Chocolate Factory, Cinderella), David Hess (Sunset Boulevard, Sweeney Todd), Mylinda Hull (42nd Street, Sweet Charity), Miguel Jarquin-Moreland (Jersey Boys, Grease), Howard Kaye (The Visit, Miss Saigon), Kathy Kneese (The Inferno Project: Limbo, Suicide is Forbidden in Sprintime), Raymond J. Lee (Soft Power, Groundhog Day), Julia Macchio (Flashdance: The Musical, A Room of My Own), Will Mann (Memphis: The Musical, Billy Elliot), Mike McGowan (The Book of Mormon, The Producers), Gayle Turner (Half Time, The Wiz), and Mark Zimmerman (Rocky, West Side Story).