London Avenue Q Makes a New Home at the Gielgud Beginning June 1

News   London Avenue Q Makes a New Home at the Gielgud Beginning June 1 The West End production of Jeff Marx, Robert Lopez and Jeff Whitty's Tony Award-winning Broadway musical Avenue Q resumes performances at a new home — Shaftesbury Avenue's Gielgud Theatre — June 1.
Daniel Boys with Princeton
Daniel Boys with Princeton Photo by Tristram Kenton

The production ended its original run at the Noel Coward Theatre March 28, but instead of closing, the acclaimed musical went on hiatus.

According to a previous press statement, "When it was announced last October that Avenue Q would finish its long run at the Noël Coward, it was not a decision taken lightly by its producers. In its third successful year and as it celebrated 1,000 performances in the West End, Avenue Q was still attracting packed houses. But the producers decided that it may be the right time to bring the show to a natural end - and go out on a high note. However, since the closure was announced, Avenue Q has proven to be the perfect musical for our troubled times by going from strength to strength during the credit crunch. The combination of accessible prices and a hilarious night out is proving to be the perfect recipe for audiences hungry for escapism from terrible financial headlines. Over the last four months, Avenue Q has seen its best box office sales yet and the highest weekly grosses since the production opened in June 2006."

London co-producer Cameron Mackintosh, who has partnered with original New York producers Kevin McCollum, Robyn Goodman, Jeffrey Seller, Vineyard Theatre and The New Group to bring it to London, said, "When I first saw Avenue Q in New York over five years ago, I found it a very funny, fresh and clever look at the trials and tribulations of young people finding their way in life, with splendidly witty swipes at contemporary hang-ups. So I was rather surprised when the show opened in 2006 that the British national critics mostly didn't get it and predicted that it would only last three months. Three years later Q is going stronger than ever, so much so that ever since I announced the last six months at the Coward to allow Calendar Girls to be booked into the theatre, business has surged to such an extent that I'm delighted to announce that Avenue Q is going to continue its run on the Avenue – Shaftesbury that is – at the start of June."

The cast currently comprises Joanna Ampil, Julie Atherton, Edward Baruwa, Daniel Boys, Taofique Folarin, Christopher Fry, Mark Goldthorp, Simon Gorton, Rachel Jerram, Maria Lawson, Candy Ma, Maria Omakinwa and Tom Parsons.

To book tickets for Avenue Q, contact the box office at 0844 482 5141 or visit www.avenueqthemusical.co.uk.

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