Milwaukee Symphony Orchestra Reports 20 Percent Jump in Ticket Sales

Classic Arts News   Milwaukee Symphony Orchestra Reports 20 Percent Jump in Ticket Sales
 
Ticket sales are up 20 percent for the Milwaukee Symphony Orchestra, the Greater Milwaukee Business Journal reports.

The orchestra sold 4,000 more non-subscription tickets for the 2004-05 season than for the previous season.

The improvement in sales has been credited to new marketing strategies and a Thursday-night concert series, called Classical Connections, that features scaled-down performances of the weekend programs, along with video presentations on music and composers.

Sean McBryde, vice president and chief marketing officer for the orchestra, said, "We are engaging the Milwaukee community in a more accessible and customer-friendly way and are thrilled with the results. The change in our marketing strategies, especially a more individually targeted approach on a concert-to-concert basis, has been very fruitful for us."


Recommended Reading: