Money, Money, Money — for a Good Cause

PlayBlog   Money, Money, Money — for a Good Cause
 
Broadway's Mamma Mia! is joining in the fight against breast cancer by dedicating its May 5 performance to Komen Greater NYC, the Greater New York City affiliate of Susan G. Komen for the Cure.


The evening will begin with a pre-show reception at Sephora Times Square, complete with Express services, mini-makeovers and goodie bags. A pink runway will sweep the evening's audience into the lobby of the Winter Garden Theatre, where special signage will be present as well as a table with educational materials about breast health and Komen Greater NYC programs. 100 percent of the proceeds from Mamma Mia! breast cancer/pink ribbon merchandise sold at the evening's performance will go to Komen Greater NYC.

Discounted tickets for that performance and others are also available. Visit givenik.com to purchase discount tickets to Mamma Mia! now through May 9, and 5 percent of those proceeds will go to Komen Greater NYC.

"We are very excited about this partnership with Mamma Mia!" Komen Greater NYC CEO Dara Richardson-Heron said in a statement. "The show is a huge favorite of women — mothers, daughters and girlfriends — the people that our organization serves."

Since being established in 1990, the Greater New York City Affiliate of Susan G. Komen for the Cure has raised close to $50 million to fund the fight against breast cancer, and disburses up to 75 percent of its net income to local programs offering breast health education, screening and treatment in the five boroughs of New York City, on Long Island and in Westchester and Rockland Counties.

For more information, visit www.komennyc.org, or call (212) 293-CURE.

— Gemma Wilson

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