Nederlander Worldwide Launches Chinese Exchange

News   Nederlander Worldwide Launches Chinese Exchange
 
Nederlander Worldwide Entertainment has announced the establishment of a new cultural exchange program which will introduce policy makers and artists from China to the business and artistic process of Broadway.

The first session ran Sept. 19-24 and welcomed delegates from ten Chinese provinces who participated in seminars and lectures on the Broadway business model. The program detailed the branding of Broadway as a commodity, the economic impact of musical theatre, regional and touring productions, as well as marketing, ticketing and producing. The event also focused on common threads between the theatre industry in the U.S., Great Britain and China, as well as the differences in the Eastern and Western production process of a musical.

In 2007 Nederlander announced that it entered a joint Venture with Beijing Time New Century Entertainment to bring Broadway musicals (and the Broadway production model) to China. The plan aims to create a theatre network throughout China that would make productions of Broadway shows feasible throughout the country.

Nederlander Worldwide imported Soul of Shaolin, which marked the first production from China to play Broadway, to the Marquis Theatre in 2009. Nederlander Worldwide has also brought 42nd Street, Aida and Fame: The Musical to Chinese audiences in recent years.

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