New Study Finds Touring Broadway Shows Brought $3.25 Billion in Revenue to U.S

News   New Study Finds Touring Broadway Shows Brought $3.25 Billion in Revenue to U.S
The economic impact of touring Broadway shows on metropolitan areas across the United States reached a whopping $3.25 billion during the 2004-05 season, a new study conducted by the League of American Theatres and Producers found.

The study is the first of its kind implemented by the League. It tracked the impact of almost 100 shows which criss-crossed the country as part of the "Broadway Series," filling more than 250 theatres. The $3.25 billion figure is the sum of expenses laid out by producers and presenters, which totaled $2.08 billion during 2004-05, and monies spent by theatre visitors, which added up to roughly $1.16 billion.

The study showed that the average attendee at a Broadway touring show journeyed 38 miles to get there, and spent an average of $73 in related, non-ticket expenses during each theatre visit, a good half of it on dinner before and/or after the show.

Approximately $3.77 million of the $3.25 billion 2004-05 total flowed back to source city — New York City "as a result of New York based goods and services, as well as actors and staff members who traveled with the touring productions but lived in New York, so returning a portion of their salary to the city."

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