The study is the first of its kind implemented by the League. It tracked the impact of almost 100 shows which criss-crossed the country as part of the "Broadway Series," filling more than 250 theatres. The $3.25 billion figure is the sum of expenses laid out by producers and presenters, which totaled $2.08 billion during 2004-05, and monies spent by theatre visitors, which added up to roughly $1.16 billion.
The study showed that the average attendee at a Broadway touring show journeyed 38 miles to get there, and spent an average of $73 in related, non-ticket expenses during each theatre visit, a good half of it on dinner before and/or after the show.
Approximately $3.77 million of the $3.25 billion 2004-05 total flowed back to source city — New York City "as a result of New York based goods and services, as well as actors and staff members who traveled with the touring productions but lived in New York, so returning a portion of their salary to the city."