The Public Theater's staging of On the Town at Broadway's Gershwin Theatre will get a profile boost after the new year when a TV commercial begins airing to promote the musical revival.
The George Wolfe staging of the 1944 Betty Comden-Adolph Green-Betty Comden musical about sailors on shore leave filled 70 percent audience capacity the week of Dec. 7-13, a seven percent drop from the previous week, according to information compiled by the League of American Theatres and Producers. TV ads or revamped print ad campaigns generally stimulate sales. Notably, Pippin soared in the 1970s after Bob Fosse-directed TV ads aired.
According to Public spokesman Tom Naro, another industry trade publication recently published, incorrectly, that On the Town will run only to Feb. 7. The production, in fact, is open-ended and "going on," Naro told Playbill On-Line Dec. 16.
A spokesperson at the Gershwin Theatre box office confirmed tickets are on sale to March 28 and an extension is expected.
On the Town opened to mixed reviews Nov. 22.