Opera North Boosts Tickets Sales With Shorter Operas

Opera   Opera North Boosts Tickets Sales With Shorter Operas
 
The UK's Opera North increased ticket sales by 25 percent in 2003-04, the London Observer reports. The Leeds-based company drew first-time operagoers by staging 90-minute versions of familiar operas in a series called "Eight Little Greats."

The abbreviated operas played two shows a night, with tickets going for half price.

General director Richard Mantle said the initiative fit well with the city's reinvigorated nightlife. "We always got a larger audience for the later show," he told the Observer. "That suggests people were fitting it around going out for meals before, and perhaps going to bars or clubbing later."


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