Manhattan Theatre Club will present the world-premiere play about a fashion designer that begins previews Nov. 10 and officially opens Nov. 23 at the Studio at Stage II Theatre at City Center.

Moritz Von Stuelpnagel (currently on Broadway with Hand to God) will direct the "rip-roaring tale of Sam Greevy, the hottest fashion designer in 1930’s New York... that is, until rival Paul Roms starts releasing strange but popular pieces like 'sweatshirts,' 'tracksuits' and 'skater pants,'" according to press notes.

Jones’ previous plays include Verité, The Coward, Trevor, The Nosemaker’s Apprentice and the musical Jollyship the Whiz-Bang, subtitled A Pyrate Puppet Rock Odyssey.

Important Hats of the Twentieth Century was developed as part of MTC’s Ernst C. Stifel Reading Series. Several plays developed in this reading series have gone on to full productions at MTC, notably David Auburn’s Tony Award and Pulitzer Prize-winning Proof.

The cast and the rest of the creative team have yet to be announced.

Tickets are not on sale yet. Season subscriptions to MTC will be available starting in early April via The MTC Clubline at 212-399-3050. Single ticket information will be announced later.

Visit ManhattanTheatreClub.com.