Pan for Gold! Finding Neverland Takes $1M-plus in First Week

News   Pan for Gold! Finding Neverland Takes $1M-plus in First Week
 
The new Peter Pan-themed musical Finding Neverland, flew into the Broadway's exclusive $1 million a week club in its first week of previews, grossing a reported $1,0004,171 for just seven previews. A full Broadway week is eight performances.

Matthew Morrison, Kelsey Grammer and Laura Michelle Kelly star in the musical about Pan creator J.M. Barrie, based on the film of the same title. It began previews on Sunday, March 15. It bodes well for the multi-million-dollar project in a spring when even some well-reviewed musicals like On the Town have been playing to less than capacity.

Finding Neverland played to capacity, selling 101 percent of its seats (meaning it also sold standing room) at the 1479-seat Lunt-Fontanne Theatre.

Executive Producer Victoria Parker issued a statement, “It’s exciting to see firsthand how word-of-mouth and social media buzz directly translates to box office sales. We are delighted that audiences are embracing Finding Neverland.

For perspective, of the 33 Broadway shows playing last week, only nine grossed more than $1 million, mostly established hit musicals in large theatres: Wicked, Aladdin, Kinky Boots, Matilda, Book of Mormon, and top earner, The Lion King, which took in $1.9 million. Two star-driven non-musicals are currently also in the $1M club, The Audience and Fish in the Dark.

For full details on how all the current Broadway shows are selling, visit Playbill.com's Broadway Grosses page.

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