Orchestra vice president of marketing and public relations J. Edward Cambron attributes the Mann Center's jump to the return to free lawn tickets (of which 4,000 per concert are available), strong programming and associate conductor Rossen Milanov "really resonating with people."
"On average we sold more than we did in the last few years. And 80 percent of those [concertgoers asking for free tickets], we have no record of them ever having gone to the Mann," said Cambron.
Though the center, in Philadelphia's Fairmount Park, saw an average of 4,221 concertgoers nightly compared to last year's 2,968, Peter Dobrin of the Inquirer also cites fewer concerts presented and a 15% drop in overall attendance; "fewer people at fewer concerts = fuller houses," he writes.
The Mann Center accomodates 4,737 under cover and 8,000 on the lawn.