PHOTO CALL: Hedda to Broadway? Plays Encourage NY Theatre Ad

News   PHOTO CALL: Hedda to Broadway? Plays Encourage NY Theatre Ad Maybe they aren't known as singers, but many of Broadway's plays turned out to warble "New York, New York" for the new "I Love NY Theatre" TV commercial. Among them, Hedda Gabler's Michael Emerson, Kate Burton and David Lansbury (the latter two come with musical genes — Kate is Richard's daughter and David is Angela's nephew).

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Photo by Photo by Aubrey Reuben

Maybe they aren't known as singers, but many of Broadway's plays turned out to warble "New York, New York" for the new "I Love NY Theatre" TV commercial. Among them, Hedda Gabler's Michael Emerson, Kate Burton and David Lansbury (the latter two come with musical genes — Kate is Richard's daughter and David is Angela's nephew).

The casts of approximately 30 Broadway shows—from the past, present and future—gathered in Times Square on Sept. 28 to shoot a new television spot. The ad is the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience, which has resolutely avoided Manhattan's theatre world since two hijacked jumbo jets struck the twin towers of the World Trade Center.

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