Promotion Encourages Clevelanders to Stay out Late at Performing Arts

Classic Arts News   Promotion Encourages Clevelanders to Stay out Late at Performing Arts
 
A new promotion will encourage people to attend weeknight performances in Cleveland's Playhouse Square by letting them come in late to work the next day, the Associated Press reports.

The promotion, called Late Out, Late In, was recently announced by the city's tourism agency. Employees of participating businesses can take advantage of a late start at work by getting approval in advance, and providing a ticket stub from a Playhouse Square venue—where such companies as Ohio Ballet and Cleveland Opera perform—as proof.

It is not clear how often employees would be able to take advantage of the reduced hours.

According to the AP, reactions from business owners have been mixed. Tony Weber, CEO of Glazen Creative Studios, said, "Our employees work so much overtime as it is, I think it will benefit us in the long run."

Alan Dutka, of National Survey Research Center, was not so sanguine. "We are in business to do business," he said, "not to support the arts."


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