Reprise Theatre Company Will "Assess Future" As It Cancels Production of Apple Tree

News   Reprise Theatre Company Will "Assess Future" As It Cancels Production of Apple Tree
 
Reprise Theatre Company, which is under the artistic direction of Jason Alexander, has announced that it will enter "into an exploratory phase in order to assess its future programming and the funding of that programming."

This phase, according to a Feb. 17 statement, will necessitate the cancellation of its previously announced production of The Apple Tree, the third show of the 2011-2012 season, which was scheduled for an April 17-19 engagement.

Subscribers are being contacted to arrange refunds; the company had previously canceled its production of Stephen Schwartz's The Baker’s Wife.

Reprise managing director Christine Bernardi Weil said in a statement, “Based on analysis of recent sales trends, we have projected that we will be unable to meet the required ticket sales and fundraising to responsibly mount the rest of our 2011/12 Season. We have decided to go on a hiatus from actively presenting productions. During this time, we will explore our business model and funding, with the goal of creating a more financially sustainable plan for our future work.”

Artistic director Alexander added, “Despite enormous critical and community praise, Reprise is being forced to reconsider the realities of our producing model. But we are extremely excited about several of the possibilities that we are currently exploring as they may result in a company that is more vital not only to our community, but to theater in general.”

* Seth Rudetsky’s Deconstructing Broadway will be presented Feb. 23; tickets are still available by calling the UCLA Central Ticket Office at (310) 825-2101 or by visiting www.reprise.org. (During this exploratory phase, the Board is planning to continue with these Reprise special events.)

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