SAN DIEGO -- A new subscription package aimed at 'the dating crowd' will go into effect Feb. 13 at the Old Globe Theatre.
The "TGIF Subscription" is a special series combining a pop music concert, discounts on food and beverages at the theatre's Lady Carolyn Pub, a special gift with purchase at the Globe Gift Shop and a 14 percent reduction on regular subscription rates.
"One aspect of our marketing approach is to reach out to a younger demographic and create opportunities for them to experience live theatre. Our hope is that this added value subscription will be the most popular Friday night social/cultural event in town," said Ken Novice, the Globe's marketing and public relations director.
The Feb. 13 kickoff, from 6:15-7:30 PM, will feature the band Easy Music, which will entertain patrons with Cole Porter and Gershwin tunes prior to the performance of Labor Day.
The next event will be held April 3 and will offer the popular band Hot Rod Lincoln, which will play Burt Bacharach music and other '60s hits before the mainstage world premiere of What the World Needs Now, a revue featuring the songs of Bacharach and Hal David. The final event will be held May 29. The barbershop quartet Confetti will perform on the Plaza at the Globe prior to the performance of Tintypes, a musical revue set at the turn-of-the-century.
For further information, call (619) 239-2255.
-- By Willard Manus
Southern California Correspondent