The new partnership "will offer fully integrated marketing services for the live entertainment industry including advertising services, strategic promotions, interactive services, tour marketing management, sponsorship programs, grassroots outreach and consulting."
Grubich and Matalon — whose résumés include national marketing services for more than 100 Broadway and touring shows — will serve as the managing partners of the new agency.
Nick Thomas, vice president of entertainment marketing for Allied Advertising, Public Relations will serve as vice president, field marketing for the new venture.
David Risley, one of Broadway's major web designers and marketers, joins the agency as vice president, internet division.
"TMG and Allied have had a successful working relationship for many years," Kendall stated. "We're thrilled to formalize the relationship into this new company. With the combined knowledge and experience that Tanya and Laura bring to the table and access to Allied's 24 offices and 300 employees across the United States and Canada, Allied Live will service more than 600 markets." Grubich stated, "This partnership allows us to diversify the services we can offer and expand our client base in the live entertainment arena. The TMG offices in New York, Chicago and Los Angeles are now Allied Live. We are all very excited about the future."
Together, Grubich and Matalon have more than 40 years experience in live entertainment marketing. They were cited by The New York Times in 2006 as "Behind the Scenes Players on Broadway." As the owners of TMG – The Marketing Group, the two women have collectively worked on more than 100 Broadway and touring productions since they joined forces in 1999.
Nick Thomas, vice president field marketing, has 21 years of experience in entertainment marketing and has been with Allied Advertising, Public Relations for four years, where he currently serves as the vice president of entertainment marketing. In his new capacity at Allied Live, Thomas is responsible for overseeing all of the planning, advertising and promotional needs of the clients in the field.
David Risley, vice president internet division, has been working in the Internet arena for over ten years developing websites and on-line marketing strategies for hundreds of theatrical projects. Current clients include Broadway (Rent, Grease), Off-Broadway (Altar Boyz; I Love You, You're Perfect, Now Change), national tours (The Wedding Singer, Irving Berlin's White Christmas), talent (Bernadette Peters, Victoria Clark), and theatrical institutions (The Nederlander Organization, The Broadway League).
Allied Live currently represents numerous Broadway shows, national tours, performing arts institutions and experiential entertainment entities throughout the U.S. and Canada. Current clients include August: Osage County, Mamma Mia!, Rent, Passing Strange, Wicked, The Drowsy Chaperone, Avenue Q, Sweeney Todd, Hairspray, The Producers, Annie, Stomp, Twelve Angry Men, Dirty Dancing, Walking with Dinosaurs, Jump, Kooza and Corteo from Cirque du Soleil and their portfolio of properties in Las Vegas, plus upcoming tours of Frost/Nixon and Legally Blonde and the upcoming Broadway productions of Billy Elliot, Nerds, Russian on the Side and Pure Country. Institutional clients include Roundabout Theatre Company, Second Stage Theatre, Theatre Communications Group Free Night of Theater, Los Angeles Philharmonic at Walt Disney Concert Hall and Hollywood Bowl, Los Angeles' Reprise!, The Arsht Center for the Performing Arts in Miami and Dancap Productions in Toronto.
For more information visit www.alliedlive.com.