"Working in the Theatre" Broadcast, with Bank, Benson, Bernfield and Van Asselt, Airs Dec. 7

News   "Working in the Theatre" Broadcast, with Bank, Benson, Bernfield and Van Asselt, Airs Dec. 7
The American Theatre Wing's "Working in the Theatre" series continues Dec. 7 with a program entitled "99 and Under."

The program premieres on CUNY TV Dec. 7 at 5 PM with additional broadcasts scheduled for Dec. 12 at 9 AM, 2 and 7:30 PM; and Nov. 13 at 11 AM.

The broadcast features interviews with Jonathan Bank, artistic director of The Mint Theater; Sarah Benson, artistic director of Soho Rep; Susan Bernfield, artistic director of New Georges; and David Van Asselt, artistic director of Rattlestick Playwrights Theater. The artistic directors all share the distinction of running theatres with 99 seats or under.

Variety's Gordon Cox moderates the discussion.

The foursome, according to press notes, will "discuss their mission statements and how each of their companies got started; making sure they are able to balance new voices in playwriting with more established writers when choosing and presenting plays; how, instead of competing with one another, their companies serve as resources for each other; the wealth of material, and talent, available to them; who their base audiences are and marketing strategies for broadening that base; funding challenges, particularly in difficult financial times; the pros and cons of subscriptions for their companies; how pricing structure for their smaller theatres affects the bottom line; and their goals for expansion beyond their current theatre size."

The program becomes available as streaming audio and podcast Dec. 10 at www.americantheatrewing.org. The American Theatre Wing is best known as the creator of the Antoinette Perry "Tony" Awards. Theodore S. Chapin is Chairman of the Board of Directors of the American Theatre Wing, and Howard Sherman is Executive Director.

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