Audience Figures Rise for London's West End | Playbill

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News Audience Figures Rise for London's West End The Society of London Theatre (SOLT) has released audience attendance figures for 2007 that show a rise of 1.25 million theatregoers.

The figures take in plays, musicals, opera and dance in both the commercial and subsidized sectors. Attendance for last year amounted to 13,630,810 people, generating a revenue of £469,729,135, (nearly $1 billion). SOLT President Rosmary Squire said, "This is obviously excellent news for the industry, for all those who work in it, and for the UK economy. The Theatre Capital of the World continues to come up with shows that the public want to see. It's a costly business, however, putting on world-class theatre, and we're investing more and more in productions to meet public expectations. However, for the moment, I think we can all celebrate an on-going success story."

The figures are released in SOLT's centenary year. The society, which represent producers, theatre owners and London's major commercial and subsidized venues, was founded in 1908 by Charles Wyndham.

 
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