Broadway Box-Office Analysis, Jan. 26-Feb. 1: Broadway's Bucks Hit By Stormy Weather

News   Broadway Box-Office Analysis, Jan. 26-Feb. 1: Broadway's Bucks Hit By Stormy Weather
Playbill's new weekly feature examines the box-office trends of the past week.


The inclement weather had an impact on the Broadway grosses last week, as the blizzard-to-be of Jan. 26-27 (that never quite was) succeeded in shutting down all of the shows on Monday night and two of them on Tuesday night. The grand total of that tempest-in-a-teapot was five canceled performances.

The afflicted shows were The Phantom of the Opera, The Lion King, Mamma Mia!, Chicago and Aladdin. All those productions, of course, show an accordant drop in their weekly gross. The overall monetary hit was that Broadway’s cumulative gross slid from $21,335,320 the week before to $17,504,766 the week ending Feb. 1.

The latter number was helped on its downward slant by the fact that If/Then when on hiatus last week — to accommodate star Idina Menzel’s appearance at the Super Bowl, where she sung the National Anthem — with a scheduled return on Feb. 3.

But even shows that canceled no performances seemed to have suffered a bit from the weather. The Elephant Man, with Bradley Cooper, displayed its first week in memory that didn't command full houses. The play ran in front of 95% capacity crowds. However, the box-office take was still well above 100%. Other shows that were hard-hit last week included On the Town (49% capacity and 27% of the gross); Honeymoon in Vegas (54% capacity and 32% of the gross); and A Delicate Balance (68% capacity and 52% of the gross). Even reliable performers like Beautiful: The Carole King Musical, A Gentleman’s Guide to Love and Murder, Matilda the Musical, Wicked and The Curious Incident of the Dog in the Night-Time came in below their usual showing.

It’s Only a Play, now ensconced in its new home at the Jacobs, registered its lowest intake in the hit play’s history, playing to 66% capacity and taking in only 44% of its potential gross. Hedwig and the Angry Inch, now equipped with its co-creator John Cameron Mitchell in the title role, has still not yet climbed back to the sell-out days of Neil Patrick Harris. It ran before houses that were 81% full and collected 80% of its possible gross.

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