Broadway Flea Market Raises Over $400,000 for Broadway Cares

News   Broadway Flea Market Raises Over $400,000 for Broadway Cares
The 18th Annual Broadway Flea Market and Grand Auction — held Sept. 19 in Shubert Alley — raised $419,464 for Broadway Cares/Equity Fights AIDS.
The 2004 Broadway Flea Market
The 2004 Broadway Flea Market Photo by Andrew Ku

The outdoor theatrical extravaganza, which began at 10 AM, featured several fundraising events, including a Celebrity Table, a Silent Auction, a Grand Auction and various booths manned by theatre performers and theatre lovers. For the second year in a row, the United Scenic Designers table raised the most for the charitable organization, bringing in $16,923; the Wicked table took in $12,788 and Avenue Q collected $11,944. A day at The Phantom of the Opera was the big winner in the Grand Auction — the high bid for that package was $8,500. And, two Bette Midler packages, including tickets to her upcoming concerts, brought in $7,500 each. The Silent Auction also earned quite a bit of money for BC/EFA, including an autographed Hirschfeld drawing of the late Gwen Verdon for $2,700.

The Celebrity Table, which boasted a host of stars from Broadway, Off Broadway and television serials, featured a few unannounced guests. Bernadette Peters, Marian Seldes and Rent's Drew Lachey all made surprise appearances at this year's event.

Last year's auction raised even more for BC/EFA: $512,000. A walk-on in the recent NBC series "Friends" brought in the highest bid during that afternoon's Grand Auction: $30,000. The table that earned the most was run by the United Scenic Designers ($13,000), and the show that collected the highest amount was the Bernadette Peters revival of Gypsy ($10,000).

Broadway Cares/Equity Fights AIDS is the nation’s largest industry-based, nonprofit AIDS fundraising and grant-making organization. Since its founding in 1988 the organization has distributed over $85 million for services for people with AIDS, HIV or HIV-related illnesses.

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