The plan offers theatergoers a way to secure orchestra seats through the foundation. At each performance, Broadway shows will set aside four to six prime seats. The tickets cost twice the usual amount, with half of the money becoming a fully tax-deductible contribution to support the Foundation’s work. Lorraine Egan, Executive Director of the Foundation, says ”Broadway Tickets is a unique opportunity to get fantastic orchestra seats to the hot shows, while supporting novel cancer research at the same time. Instead of paying ticket brokers, our customers are getting premium seats and great service, while helping to launch the careers of the most promising cancer researchers in the nation. And they get a tax-deduction too!”

For Broadway Tickets information, call the Damon Runyon Cancer Research Foundation at (212) 455-0550.

In the last years of Runyon's life, he barely had enough voice to talk due to cancer of the larynx. Winchell took the ailing writer under his wing. The two spent many night hanging out at the Stork Club and cruising the nighttime city following police calls. When Runyon died, Winchell made an appeal on the radio for contributions for a new cancer fund in Runyon's name. Money poured in and the foundation was born.