It is the fastest Broadway video to ever reach one million views, according to an Oct. 17 press release.
Shot in a real NYC classroom, the video was designed by Lloyd Webber and School of Rock book writer Julian Fellowes to take full advantage of new 360° technology. The video will accompany a new single of “You’re in the Band,” produced by Lloyd Webber and music producer Rob Cavallo, to be released by Warner Bros. Records.
In an earlier statement Lloyd Webber said, “I am proud that School of Rock is not just the first musical to take this leap into the future, but that this video of 'You’re in the Band' is the first time anyone has used the 360 degree medium in this way. It could open a lot of doors.”
“By creating an immersive 360° musical number on YouTube, Andrew Lloyd Webber and Julian Fellowes are bringing the magic of Broadway and their new musical to theater fans around the world. We can’t wait to see what they come up with next,” said Sanjeev Verma, product manager at YouTube.
Watch the video below. To get the full 3D effect, you need to watch in Chrome in the Youtube app on an iOS or Android. As you move your smartphone, you will be able to change focus to different parts of the classroom while the video plays: To view the video on Facebook visit fb.me/sor360. To download for Gear VR headset visit SchoolofRockTheMusical.com.
Based on the 2003 film of the same title, School of Rock – The Musical will feature music from the movie, as well as an original score by Lloyd Webber and lyricist Glenn Slater, with a book by Fellowes and direction by Laurence Connor.