How to Succeed in Business Without Really Trying Concert to Launch New Musical Series in London

News   How to Succeed in Business Without Really Trying Concert to Launch New Musical Series in London
A new series of musicals in concert will be launched in London with a performance of How To Succeed in Business without Really Trying to be held May 19 at London's Royal Festival Hall.

The 1961 Broadway Pulitzer Prize-winning musical has been revived twice on Broadway since its original Broadway production – in 1995 with Matthew Broderick and in 2011 with Daniel Radcliffe – but has only been seen once in the West End, when the original production was recreated at London's Shaftesbury Theatre in 1963.

Co-produced by independent concert promoters Senbla in association with Elliot Davis, it will feature the Royal Philharmonic Orchestra, conduced by Mike Dixon.

In a press statement, Olllie Rosenblatt, managing director of Senbla, commented, "Bringing this show to the London concert stage is a great privilege. To start work on a production that has stamped itself firmly as one of the great shows in the history of musical theatre is hugely exciting and this being one of many more musicals in concerts we will be producing we hope this will be a new form of entertainment for the public to get their teeth into."

Davis added, "How To Succeed has a Frank Loesser score which showcases his genius both melodically and lyrically. The face-paced nature of the script is beautifully served by Loesser’s winning melodies. Having seen the recent production on Broadway, where I fell in love with the show all over again, it is an honour to be able to bring How To Succeed In Business Without Really Trying to London in Concert. This exciting new association with Senbla Concerts and Ollie Rosenblatt is one which will see us honing in on the timeless classics of musical theatre and bringing them to concert in London with the best orchestras, casts and creative teams we can assemble."

Casting is still to be announced. To book tickets, visit

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