Kansas City Symphony Achieves Record Attendance and Revenue in 2006-07

Classic Arts News   Kansas City Symphony Achieves Record Attendance and Revenue in 2006-07
The Kansas City Symphony achieved unprecedented levels of attendance and revenue during its 2006-07 season, the orchestra's administration announced this week. Total revenue jumped 20% over the previous season, which itself saw record attendance and revenue for the organization.

Among the orchestra's three series (classical, family, pops), its family admissions and revenue tripled, with season ticket holders growing from 271 to over 1,100.

Pops subscriptions increased 160% from 811 to 2,111, which the orchestra attributes in part to a venue change. 84% of available pops concert tickets were sold.

The season just past also saw a 20% increase in classical subscription revenue over last year, and a 31% jump in both single ticket revenue and paid attendance. The orchestra attributes much of this success to sold-out concerts by Yo-Yo Ma and performances of Beethoven's Fifth Symphony and Mozart's Requiem.

The season just ended also marks the first time the orchestra has ever made over $2 million in ticket revenue.

Among performances of note from the season are the orchestra's Memorial Day concert titled Celebration at the Station. Held at Kansas City's Union Station, the event aired on eight public television stations and drew nearly 40,000 people. And earlier this month, all 5,000 general admission tickets to the orchestra's Symphony in the Flint Hills concert in Kansas's Wabaunsee County sold out within 24 hours.

"I am energized by the high note that marked the end of this season," said the orchestra's musical director Michael Stern. "Our best is yet to come."

The Kansas City Symphony's 2007-08 season begins in September.

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